May Book Of The Month: Athletes Are Brands Too

May Book of The Month: Athletes Are Brands Too

Every month we will provide a recommended read to help you on your way to take the next steps in becoming A Frugal Athlete. Our hope is that the books provided will help you make the prudent decisions both financially and career wise to help with your own personal playbook. Starting with the book and description, throughout the month we will engage you with questions and points made in the book. Ultimately leaving you with our key takeaways hoping to create open dialogue and discussion on different ways to ultimately become a frugal athlete.

Athletes Are Brands Too



This book by Jeremy Darlow. Darlow is a brand consultant and former marketing specialist for adidas working with some of the biggest names in sports including Lionel Messi, Kris Bryant,  and Von Miller. In his book, Athletes are brands too he gives an outline on what it means to be an athlete in this day and age. The book is meant to all athletes how to take advantage of their brand to lead to success regardless of what happens in their athletic career. As it states on the back of his book Athletes are Brands Too “One part road map, one part call to arms this guide gives athletes the tools to build their influence, beat the odds, and leverage their athletic accomplishments well beyond sports.”