Book Review: Athletes Are Brands Too

These books we highlight are meant to help you on your way to take the next steps in becoming A Frugal Athlete. Our hope is that the books reviewed will help you make the prudent decisions both financially and career wise to help with your own personal playbook. Ultimately leaving you with our key takeaways hoping to create open dialogue and discussion on different ways to ultimately become a frugal athlete.

In Jeremy Darlow's book, Athletes Are Brands Too he gives an outline on what it means to be an athlete in this day and age. The book is meant to all athletes how to take advantage of their brand to lead to success regardless of what happens in their athletic career. These are our Frugal Athlete takeaways from the book.


Window of Athlete Influence

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Your window of athletic influence only last so long. The shelf life of a professional athlete is give or take 3-6 years depending on the sport. If you are lucky and have a career longer than that, your career will still end at some point. So the question is how are you going to use your athletic influence to help carry your for the rest of your life. That is why Jeremy Darlow pleads that every athlete needs to brand themselves accordingly and turn the athletic influence into personal and social influence. The athletes you see today flourishing after their careers are over are individuals that did exactly that.



Social Media gives power to people

There are no excuses for an athlete to not take advantage of social media and build a brand. Whether its through written, audio, visual, or video content athletes have all the tools to engage with their fans and community in order to create a brand identity and be an influencer. Social media gives athletes the means to not have to worry about whether they are the superstar or most marketable individual. They can create their own niche just by producing content. Whether you want to build a blog or host a podcast, social media is an excellent way to build.



Be authentic

Don’t fake it. People will spot you from a mile away if you aren’t authentic with your story. People love to connect with athletes on a deeper level and I’m not saying you have to tell them your deepest secrets but showing your real side will go a long way with different brands and companies down the road.


Have a Plan

As an athlete you are use to having a list of objectives that you go by. This helps with strategy and give a sense of purpose to what you are doing. The same should be said with how you brand yourself. Whether it’s creating a personal clothing line or simply growing your instagram follower count, having a plan will hope you strategize the best way to go about it.