Team Frugal: Isaiah Thomas
Being frugal is about more than being stingy with your money. It means being prudent, smart and economical with your finances and career decisions. Every Tuesday, we share profiles of athletes that exemplify what it means to be A Frugal Athlete.
We have been preaching how important it is for athletes to realize that they are brands too. It was why we highlighted Jeremy Darlow's book in our inaugural book of the month. Professional athletes have to realize that they are more than just athletes. One athlete who is taking advantage of his platform and capitalizing on his current situation as an athlete is Isiah Thomas. For that reason he is our team frugal athlete of the week.
You may know Isiah Thomas as the last pick of the 2011 NBA Draft or you may know him as the All Star point guard from his time with the Boston Celtics or you may know him as a 2018 Webby Award recipient for his video series in collaboration with The Player's Tribune.
What Isaiah Thomas has done is a great achievement. By being authentic and sharing his story in vlog/video form, he's opened up on the personal trials and tribulations in his life and career that fans and companies gravitate towards. His video series Book of Isaiah is a great way for him to engage with his audience. Isaiah Thomas has used his videos to build his image to showcase another side into his life.
Isaiah Thomas may have collaborated with a big company to help with his video production but any professional athlete can take the principles he is using to help build their platform. Whether it's starting small with vlogs from your phone, being authentic and sharing your story goes a long way. For an athlete to win the Webby Award is no small feat and should be congratulated. It's another example that shows how impactful your place as an athlete really is.
Considering Isaiah's current situation being injured and coming off a down year to his standards, it goes to show how important it is for an athlete to be frugal in all their endeavors. According to reports, it was expected that Isaiah Thomas was due for a max contract in the NBA which doesn't seem likely anymore. Isaiah because of his foresight and prudent decisions can take solace in the fact that he has other streams of incomes through his brands deals and video series along with his business portfolio.