Team Frugal: Lolo Jones
Being frugal is about more than being stingy with your money. It means being prudent, smart and economical with your finances and career decisions. Every Tuesday, we share profiles of athletes that exemplify what it means to be A Frugal Athlete.
As a professional athlete or any individual that has reached the highest level of their profession it's important to not underestimate that accomplishment. You are part of a select few that exemplified the skills, characteristics, and fortitude to make it at the highest level. With that being said, people will now look to you as an expert in that field. Your experiences both on and off the field serve as teachable moments for any individual or audience looking to gain knowledge. Lolo Jones has taken full advantage of her career and expertise to create an online course via skillshare.
Lolo Jones one of the only athletes to compete in both a winter and summer olympics, knows what it's like competing at the highest level. From Track to Bobsledding she's shown her athletic ability. What's so great about Lolo Jones is how she has been able to use her platform and experience to connect with brands and engage with fans using social media. Specifically with Instagram, she's been able to extend her career according to her. The Olympics happen every four years but Lolo Jones is one of the few Olympians that garners attention on a monthly basis.
Lolo Jones has taken it one step further. Combining her knowledge for both athletics and social media influence, she created an online class to teach others how to do the same.
This is great for so many reasons. Lolo Jones has created another source of revenue just by sharing her tips and tricks for something she's an expert in. She has also created another platform to engage with a different audience. Maybe you only knew Lolo for her athletics. Now, people will recognize her for her social media expertise.
Professional athletes should consider following Lolo's footsteps and build an online platform to give back to the people willing to learn. Whether it's a Masterclass like Steph Curry or Skillshare like Lolo Jones, there are many platforms for you to build a course for people to learn.